Nice to meet you

I've spent the last eight years running social for brands you scroll past every day — from scrappy DTC startups to established lifestyle labels. I started as a community manager answering DMs at midnight, moved into content, and learned that a following only matters when it turns into something real: sign-ups, sales, a room full of people who already trust you before you say a word.

My favorite work sits where creativity meets the spreadsheet. I love finding the one hook that makes a Reel take off, then reading the analytics to understand why it worked so we can do it again on purpose. Trends are fun, but a system that keeps producing without burning you out is what actually moves a brand forward.

Outside of client work I study creators across every niche, test formats on my own accounts, and mentor early-career social managers. If you want a partner who treats your brand's voice like it's their own, I'd love to hear what you're building.